Improving the Passenger Experience at Africa’s First Integrated Transport Authority
The City of Cape Town worked with WhereIsMyTransport to develop a first-in-kind public transport mobile phone application, providing a journey planning service for citizens and tourists alike.
Transport for Cape Town (TCT) was the first Transport Authority established in South Africa, with a mandate to make movement accessible, affordable, and inclusive. As a city with multiple transport modes, overlapping public and privately run transport operators, and a mix of new and legacy providers, TCT wanted to make it easy for commuters to plan journeys on the transport options they already had.
Powering their app’s journey planning service with mobility data from WhereIsMyTransport meant the city could offer integrated service information for the first time, enabling passengers to easily navigate across rail, Cape Town’s historic passenger bus system, the city’s new state-of-the-art Bus Rapid Transport system, and other forms of transportation.
Before this, Cape Town—like many African cities—had high mobile phone usage, but lacked a service to access centralised journey information for the majority of the city’s modes.
“WhereIsMyTransport enabled Transport for Cape Town to offer our citizens a transport app that rivals those found anywhere in the world. By bringing all our transport modes together in a single place, our users are able to travel freely, and we as the Authority are able to connect with them directly.” Melissa Whitehead, Commissioner, Transport For Cape Town
The TCT app makes it easier to use existing transport modes, taking journey planning services and adding value to passenger experiences to both improve the journeys of those who already commute by public transport, and generate new ridership from those previously put off by a lack of information. These opportunities are made easier by using the accurate and reliable mobility data offered by WhereIsMyTransport.
Leveraging mobility data from WhereIsMyTransport, commuters and tourists to the city can plan journeys incorporating all of the city’s forms of transport with just a click on their mobile phones.
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