Reuters Sustainable Business features a guest contribution from WhereIsMyTransport CEO and co-founder Devin de Vries, writing how driving down transport emissions requires society to keep a lid on the proliferation of private cars.

Highlighting the essential role of reliable data for achieving this goal in emerging markets, Devin notes:

"In emerging-market cities, centralised data is a luxury that does not exist. Dynamic public transport means that there are multiple operators, including independently run informal service operators. When routes change every day, digitalisation is a challenge. My company, WhereIsMyTransport, has overcome this."

Read Devin's article in full