Devin de Vries writes for Reuters—"Simple data points can make a difference between choosing the bus or jumping in your car."
Reuters Sustainable Business features a guest contribution from WhereIsMyTransport CEO and co-founder Devin de Vries, writing how driving down transport emissions requires society to keep a lid on the proliferation of private cars.
Highlighting the essential role of reliable data for achieving this goal in emerging markets, Devin notes:
"In emerging-market cities, centralised data is a luxury that does not exist. Dynamic public transport means that there are multiple operators, including independently run informal service operators. When routes change every day, digitalisation is a challenge. My company, WhereIsMyTransport, has overcome this."
Read Devin's article in full