One of our first successes as a company was making public transport networks understandable by mapping them and making that data available in GTFS format — the standard for public transport information. But for commuters, there's more contextual information that can improve the public transport experience.

Our ethnographic research has also shown us that it’s not always obvious which vehicle commuters should jump into. To overcome this, we've added headsign pictures to Rumbo—our public transport app—in Lima, Peru.

Headsigns are typically hung behind the windshield of a public transport vehicle to communicate the route. This new Rumbo feature is our digital representation of this real-world network feature.

Find out more about this feature and our plans for Rumbo in Mexico City in our new blog post