• WhereIsMyTransport is a leading provider of data and technology solutions that improve public transport in the majority world - across Africa, Southeast Asia, India, and Latin America
• The company’s innovative technology integrates formal and informal public transport data, and makes this information available - often for the first time - to governments, operators, third-party solution developers, and to the citizens who need it most
• New strategic investment from Google, Liil Ventures, Nedbank, and Toyota Tsusho Corporation will enable WhereIsMyTransport to develop new products and to extend its reach, influence, and impact in the majority world

WhereIsMyTransport is the leading digital product company using data and technology to improve mass public transport in emerging markets. From its London headquarters, it has announced a $7.5 million Series A round that includes returning investors Global Innovation Fund and Goodwell Investments, plus new strategic investment from Google, Nedbank, Liil Ventures, and Toyota Tsusho Corporation (TTC).

New investment will enable WhereIsMyTransport to further capitalise on its market-leading position by extending its global reach, scaling its data-collection practice, and developing new technology to translate complex data into useful information for commuters in the world’s fastest-growing low- and middle-income cities.

Enabling Sustainable Urban Mobility

Mobility is a fundamental driver of social, political, and economic growth. In the majority world, it remains a critical stumbling block for billions of people living without reliable access to formal public transport services. They depend instead on vast, informally-run transport networks that often operate in unsafe areas. The absence of information about these services makes them unreliable and unpredictable. WhereIsMyTransport is on a mission to change that - using data and technology to develop solutions to this problem so that everyone in these markets has the basic freedom of movement they need to be able to improve their circumstances.

WhereIsMyTransport’s CEO, Devin de Vries, says that “We make the invisible visible, by collecting all kinds of data related to public transport, and turning the data into information that can be shared with the people who need it most. In emerging markets, the mobility ecosystem is complex; informal public transport doesn’t behave like formal public transport. Data and technology solutions that work well in London or San Francisco wouldn’t make anything like the same impact, if any at all, in the cities where we work. Our solutions are designed specifically to overcome these contextual challenges. Bringing these investors together to support our mission is not only an honour but real proof that we are building something meaningful and remarkable in the majority world."

New product innovation is a key area of focus for WhereIsMyTransport. The company has developed the world’s foremost mobility data collection practice for emerging markets, including a suite of custom tools designed specifically for capturing and processing data in complex public transport ecosystems.

“We are pleased to have the opportunity to invest in WhereIsMyTransport’s Series A funding," says Mr. Masato Yamanami, Automotive Division’s CEO of Toyota Tsusho Corporation. “Our division’s global network, that covers 146 countries, is primarily focused on new emerging countries where people rely on informal public transport. Through strategic collaboration with WhereIsMyTransport, we will establish better and more efficient mobility services that help to resolve social challenges and contribute to the overall economic development of nations, primarily emerging nations."

With more than 750,000 km of routes in 39 cities, WhereIsMyTransport has more mobility data in emerging markets than any other organisation. The company’s integrated mobility hub translates formal and informal public transport data into information for citizens, governments, and third parties.

Janade Du Plessis, Head of Alternative Investments and Venture Capital at Nedbank added: “Nedbank CIB is at the forefront of investing in disruptive technologies that are able to make a meaningful difference to people’s lives - including smart city initiatives that leverages Nedbank’s strategy of financing our infrastructure, transport and logistics clients. WhereIsMyTransport is a leading provider of sustainable transit solutions in complex urban environments. Our investment will support the company’s expansion into key African regions, and we will use our network and our influence on the continent to unlock new corporate partnerships."

WhereIsMyTransport began its work in Africa in 2015, before expanding into India, Southeast Asia, and Latin America in 2018. The new strategic investment will drive further international expansion, continuing to lead the world in using data and technology to make public transport more accessible, more predictable, and safer to use for the billions of people who rely on it every day.