Products
Transit Data
Contact

Point of Interest (POI) Data

Pinpoint opportunity in high-growth markets

Leverage unmatched location data for emerging markets, gaining valuable insight into the informal economy, informing modelling and planning, and delivering real-world information that matters. Points of Interest (POIs) are locations that people value: a wifi point, or a taco stand; a taxi rank, or an information desk. At WhereIsMyTransport, we meticulously collect POIs from centres of economic activity in emerging markets, updated regularly to keep data fresh.

Get in touch

Trusted by

Google
World Bank
Harvard University
WSP
WRI

Location precision in emerging markets

90% of WhereIsMyTransport POIs aren’t available from other location data providers. Transform your decision making, empowered by detailed and highly accurate data points from Africa, Latin America, Southeast Europe, and Asia—POIs that only we provide.

  • Enrich location-based evaluations
  • Inform entry into high-growth emerging markets
  • Empower people with valuable contextual information

POIs from WhereIsMyTransport help you build understanding, connect customers and businesses, and achieve your goals.

Point of Interest (POI) Data features

Our attention to detail makes WhereIsMyTransport’s POIs stand out. Local teams maintain data freshness, accuracy, and reliability. Our POI data offering is broad, high quality, and updated regularly. It includes:

  • Commercial and social locations: From restaurants to monuments, newsstands to shoeshining services, our data offering is broad, and rich with information.

  • Local amenities: ATMs, charging stations, toilets, storage facilities, and public phones—anything and everything that contextualises emerging markets.

  • Infrastructure: How people get where they need to go—pedestrian crossings, maps and information points, ride-hailing and public transport locations, ticket sellers, and more.
Data from WhereIsMyTransport provides a key dimension to the planning process that we could not have sourced from anywhere else, especially so quickly and easily.
Anni Beukes, SDI
Read the case study

Point of Interest (POI) Data attributes

  • name: The official brand name of the business, or the purpose of the POI
  • description: Description of the POI
  • level existence: The level a POI is located on
  • address, neighbourhood, locality, region, admin_region, post_town, postcode, and country: The geographical information needed to locate the POI
  • telephone: Official telephone number in local formatting
  • latitude and longitude: In decimal degrees, not exceeding 6 decimal places
  • category_ids: Classifying the POI
  • category_labels: Describing the category branch
  • hours_of_operation: Opening times, including if it is temporarily closed
  • restaurant_specific_POI_information: Attributes for businesses that sell prepared food, including if take away, pickup, and delivery are offered
  • photos: Front of the business, as a customer would see it

Our Point of Interest data includes market-specific categories—such as earthquake meeting points in Mexico City, or ‘commuter menu’ food stalls in Lima—capturing valued locations in each market.

Leverage WhereIsMyTransport POIs

  • Inform site selection and geomarketing: Make informed business decisions, Using POI data to pinpoint impactful location-based investments in emerging markets. Learn more

  • Enrich consumer applications: POI data contextualises emerging markets, empowering users with reliable, actionable information on movement and place. Learn more

  • Identify economic trends: Combine accurate, up-to-date POI data with other demand proxies to assess economic impact and opportunity in emerging markets. Learn more

Interested in finding out more?

Using unique tools, on-the-ground expertise, and smart methodology, we produce unrivalled Point of Interest Data in emerging markets. See how our data offering can help grow your business.

Contact an expert

By using this website you agree to our privacy and cookie policy